In partnership with GSD&M Agency, we designed a social activation to highlight Popeyes Chicken’s 12-hour marination process in just 1.2 minutes. Activated at the Shaky Knees Festival in Atlanta, this giant piece of fried chicken called "The Marinating Machine” took visitors on a psychedelic video journey through worlds of chicken and spice while seated in a vibrating chair. Before entering, each participant posed for a photo that later appeared in the animated video, surprising viewers with a unique experience.
![](https://freight.cargo.site/t/original/i/cbaadf4033b9b499628ac9a79d35868e2713faba22ebf7c5926697700e19724f/60d24aa23182f7e29de00f34_Marinating-Chair-web.jpg)
![](https://freight.cargo.site/t/original/i/ecae50646ea1bb8eaa06543fcfee82c6336c5db81cf74d3877f2bdfddcb28fc4/60d24ab04163cfae1721e830_Activation-Tablet-Use-2-web.jpg)